Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands. Under the leadership of President and CEO Francesca Bellettini and the artistic direction of Demna, the House continues to redefine luxury and fashion while celebrating creativity, Italian craftsmanship, and innovation.
Gucci is part of the global luxury group Kering, which manages renowned Houses in fashion, leather goods, jewellery, eyewear, and beauty.
Discover more about Gucci at www.gucci.com.
gucci jewellery
All Gucci jewellery designs offer a uniquely Italian and contemporary take on elegant style and glamour whilst incorporating the brand’s signature motifs, such as the ‘GG’ monogram and other trademark features.
gucci watches
Gucci Timepieces, one of the most reliable and consistent fashion watch brands, with a clear design approach and positioning, has been designing, developing and manufacturing iconic Gucci watches since the early 1970s.
The House unveils a new Horsebit fine jewellery and watch collection in a campaign shot by photographer Carlijn Jacobs. Revealed in imagery inspired by cinematic narratives, Horsebit pieces are brought to life in an interplay of light and shadow.
New designs showcase a selection of necklaces, including a yellow gold chain design alongside small and large pendant styles in yellow or white gold, all illuminated with diamonds while contrarié rings reinterpret the Horsebit motif in yellow gold adorned with diamonds. The bracelet offering ranges from a yellow gold chain bracelet set with diamonds to sculptural bangles in two sizes, including a diamond-set yellow gold version and a streamlined yellow gold style. Completing the campaign is a Horsebit watch, distinguished by a steel chain bracelet paired with a silver dial.
Gucci’s Horsebit emblem first appeared at the end of the 1940s, sketched in a Gucci artisan's notebook. The motif then began to adorn Gucci accessories and loafer collections in the 1950s, with bracelets and watches emerging in the 1970s. The Gucci Horsebit fine jewellery collection debuted in 2004. Today, this ever-evolving line remains a timeless celebration of Gucci heritage and equestrian inspiration.
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