Birth of the brand

Inside Tudor

TUDOR was established in Geneva in 1926 by Hans Wilsdorf, the founder of Rolex. Wilsdorf championed the concept of creating a collection of Swiss-made timepieces with the character, high quality raw materials, and scrupulous attention to detail. This pioneering vision coupled with state-of-the-art technology and exclusive innovation has warranted TUDOR to be one of the most sought-after luxury watch brands globally.


Discover the TUDOR Watch collection for men through it's flagship dive models Pelagos and Black Bay to the timeless and elegant TUDOR 1926 line that pays tribute to the spirit of early fine watchmaking.


From the stylish and sporty Black Bay 32 to the elegant and beautifully proportioned lines of the Clair de Rose collection, we guarantee that you will find a TUDOR timepiece to suit your style preferences.


Tudor Ambassador

As a child, David Beckham had a dream. Whenever asked
about what he would want to be later in life he invariably answered “a football
player”. This early drive led him to become one of the most acclaimed, loved
and successful players in the history of the game. With three major clubs and
115 selections in the English football team, 59 as captain, he left his mark: 6
England Championship titles, 2 Major League Soccer cups, one time Champion of
Spain and one time UEFA Champion.


The traditional art ofhand craftsmanship

A TUDOR watch lives. Pulsates. It will take you into the world of micro-precision. The high technology in all components is relentlessly tested to the smallest detail… to the point of obsession. Examine the movement. Aesthetics and performance for the most demanding of products, designed for endurance as much as pleasure. Pleasing to the eye and exciting to the mind, this precision mechanism will withstand the rigours of time. Exceptional materials, durability and strength of design make each watch a unique object.

Tudor history

Hans Wilsdorf’s intuition

« For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company. »

- H. Wilsdorf