Founded in Denmark in 1976, the story of the Trollbeads bracelet began with a silver charm, designed by Soren Silversmith which he titled Faces. The bead features six friendly faces and someone noted that they appeared to look like trolls. From this, the name Trollbeads began. This was an apt name as in Danish culture, the mythical creature is unique and friendly and often associated with luck.

The Troll bracelet and beads were loved and admired and according to customers wishes, the collection grew and is currently continuing to grow in size and success. Today, you will find Trollbeads in over 50 countries, with many unique beads with their own designs and stories

As well as online, you can find Trollbeads Jewellery at our Abingdon, Reading and Ipswich Fashion branches.

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