Age 20, Edouard Heuer set up the Heuer Watch Company. The year was 1860. In 1985, TAG Heuer (Techniques d’Avante Garde), manufacturers for Formula 1 and Ron Dennis acquired Heuer and TAG Heuer was born, with more than 150 years of experience in watchmaking. Bringing about major technological advances, TAG Heuer has attracted legendary ambassadors such as Juan Manuel Fangio, Steve McQueen and Aryton Senna. Closely linked to the sporting world, the brand is known for its superior timekeeping and meticulous standards of manufacture. TAG Heuer watches are distinct, coveted and at the forefront of innovation. It’s this precise and exacting heritage which carries TAG Heuer from strength to strength.
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